Clearinghouses, Knowledge-Sharing, and Web / Internet Strategies

The Web and other technological advances are reshaping such disciplines as niche marketing, relationship marketing, distance learning, and knowledge sharing. Cullbridge provides world-class capabilities for taking advantage of the emerging opportunities. 

Services

• Needs Identification / Market Analysis

• Strategy Development and Conceptual Design

• Implementation and Enhancements

• Coaching and training 

• User Satisfaction and Usability Testing

• External reviews
  

Representative Experience

• Independent Evaluation and Inaugural strategic plan for the
  Global Clearing-House Mechanism operated by the United Nations Environment Program's Convention on Biological Diversity (in collaboration with the LURA Group.) 

• Developed a communications plan for the Canadian Biodiversity 
  Information Network, Canada’s node in the International Clearing House  Mechanism for the Convention on Biological Diversity. 

• Independent evaluation of the global OzonAction clearinghouse operated by the United Nations Environment Program in support of the Montreal Protocol (in collaboration with the LURA Group.) 

• Assisted Environment Canada in assessing options for its Clean Air web site.  This included user testing, automated usability testing, user interviews and  benchmarking interviews.  In collaboration with the International Institute  for Sustainable Development (IISD.)

• Facilitated a group of key stakeholders from across Canada in developing the concept proposal for a Canadian Clearinghouse on Environmental Learning and Sustainability.

• Contributed to the conceptual design of Healthy Indoors www.healthyschools.com (in collaboration with Small & Flemming, and Pollution Probe)

• Helped plan and conduct user testing for the Federation of Canadian Municipality’s Knowledge Network Web site at http://kn.fcm.ca/ev.php

• Created a structured on-line public consultation
  forum for the City of Toronto's Wet Weather Flow project
  (in collaboration with the LURA Group.)

• Created both the initial and second generation Web site currently at www.healthyindoors.com. This included the development of site content maps and review texts. The initial site served as the hub for a national multi-stakeholder strategy development,  consultation and alliance building process. 

• Currently writing full-length case studies (eight produced so far) for the Urban Transportation Showcase, an on-line library of Canadian innovative transportation practices.