Cullbridge™ has been promoting healthier, more sustainable buildings since
1992 and helped pioneer the Canadian market for healthier indoor
environments. We wrote the groundbreaking Characterization
of the Canadian Indoor Environment Industries, and co-authored The
State of the Indoor Environment in Canada: a Review of Voluntary Initiatives to
Achieve Healthy Indoor Environments. The later evolved into Canada's
national NGO focused on indoor environments, Healthy Indoors,
which we co-founded. We also helped
develop the marketing strategy for Canada Mortgage and Housing Corporation's
(CMHC's) Healthy Housing initiative, and launch the
On the energy conservation side, we also contributed to the still flourishing
Green Communities, CMHC's Healthy Housing Initiative,
The City of Toronto's 20/20 Campaign, and Natural Resources Canada's Energy
City of Toronto
a best practice and market research literature review for 20/20
The Way to Clean Air –
a campaign to reduce greenhouse gas emissions from homes and personal
vehicles in Greater Toronto. Our project report summarized, for each of twelve
high potential opportunities:
target audiences and their current perceptions, motivators, barriers, and best
practices. Helped pilot test
Updated and revised the
“Connector” section of the participants’ Planner to increase its ease of
use and impact, and to extend its reach to cover all of the Greater Toronto
Change Public Education and Outreach. Developed various research and
strategy papers for the Public Education and Outreach (PEO) and Municipalities
Issue Tables of Canada's National Climate Change Process, including a number of
green building case studies.
Social Marketing Tool Kit Developed, tested and disseminated
practical information on community-based social marketing tools for promoting
environmental citizenship, including residential water efficiency and reductions
in residential waste and pesticide use.
(Canadian) Markets for Indoor Environment Products and Services Conducted
the first characterization study of the Canadian Indoor Environment Industries.
Energy Innovators Survey Provided
recommendations on how to better support member school boards in making energy
efficiency improvements through the Energy
Envirodesic™ Certification Program
Provided a variety of market research, strategic alliance development, and media
relations services for a certification program for buildings, products and
services that reduce indoor emissions.
Prioritized export markets for clean air technologies, including building
technologies that produce cleaner indoor air.
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities in their home visit programs, and provide ongoing planning and implementation
Cullbridge helped birth and provided ongoing Executive Director services to the
Healthy Indoors Partnership, a
not-for-profit organization that promotes healthier indoor environments in
Canada through multi-stakeholder collaboration.
Environment Workshops Organized full day multi-stakeholder workshops in six
cities across Canada to communicate recent and upcoming advances in the indoor
environment marketplace, and to strengthen working relationships among its
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site contains many case
studies focused on residential water efficiency, and reductions in residential
waste and pesticide use.
OzonAction Clearinghouse Service Conducted an Independent evaluation of the global OzonAction clearinghouse operated by the
United Nations Environment Program to support reductions in the use and
release of certain refrigerants and other ozone-depleting substances banned
under the Montreal Protocol.
Viability Study for Icynene Insulation in Central
America Helped Icynene Insulation (a Canadian-based firm) apply for
and obtain a CIDA grant to study the potential for manufacturing and selling
Icynene insulation in Central America. This full viability study included market
studies of selected promising countries; environmental and physical viability
studies; potential impacts on minimizing the purchase and use of air
conditioners, and increasing energy conservation; liaison with potential
partners; and an assessment of social impacts and equal opportunity employment.
In collaboration with Small and Flemming.
Approaches Co-authored a report covering the legal aspects
of indoor air quality in Canada, market drivers and barriers, reviews of
selected voluntary initiatives, expert interviews, an analysis of barriers
and key elements for success, and a proposal for a national strategy
emphasizing voluntary initiatives.