City of London Prepared
a chapter for the City's Waste Management Plan Identifying attractive social
marketing opportunities.
Climate Change
Public Education and Outreach. Developed various research and strategy
papers for the Public Education and Outreach (PEO) and Municipalities
Issue Tables of Canada's National Climate Change Process.
Energy Innovators
Survey Provided recommendations on how to better support member
school boards in making energy efficiency improvements through the Energy
Innovators Program.
Envirodesic™ Certification
Program Provided a variety of market research, strategic alliance development, and media relations services for a
program that certifies products and services promotes healthier new company developing a new market.
Green Communities
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Green Commute
Assisted Nortel Networks in developing a program for engaging its employees
to carpool, telecommute, walk, bike and/or skate to work more often.
Healthy Housing
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, and increase
awareness of CMHC as an information company.
OC Transpo
Helped
Ottawa's transit corporation pilot, for the first time in North America, a
home visit program for increasing ridership and improving its public
image.
Sustainable
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement.
Wood
Smoke Conducted
a survey of 33 dealers, manufacturers and other industry representatives in the
provinces of Ontario, British Columbia and Quebec, to help scope out the possible development of a wood burning appliance change
out program. Reviewed the
performance of past residential wood stove change-out / education programs, and
served as a key strategist for assessing the feasibility of and then planning
for a national residential wood combustion program.
