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Export Market Prioritization

The Challenge

To prioritize export markets for clean air technologies, not only for our clients - Industry Canada and Foreign Affairs Canada, but also for the Canadian exporters that they assist. 

Our Approach

A method was developed for making comparative assessments of market opportunities in different countries. Using this method, a strategic overview and in-depth analysis was prepared for air quality control markets (both IAQ and APC) in Brazil, China, Germany, Japan, Mexico, Norway, Poland, South Korea, Taiwan, and United States. The work involved stakeholder interviews, and reviews at various stages by the National Advisory Committee on Clean Air Technologies (NACAT).


Collaborators

CULLBRIDGE™ teamed up with Cleghorn and Associates for this project.  Cullbridge led some phases of the project and they led others.


Results

Twenty exporting companies reviewed this work relative to their own experiences in the market.  They concluded that the method provided accurate assessments of market opportunities.

 

 

 
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