To help Canada Mortgage and Housing Corporation (CMHC) develop a national communication
strategy for its Healthy Housing initiative, and increase awareness of CMHC as an
information company. The Healthy Housing initiative promotes environmental
responsibility, resource and energy efficiency, occupant health, and affordability for
CULLBRIDGE put together a consortium of social marketing and industry experts to
complete this important project within the client's one month time frame. On the
basis of national interviews, surveys and focus groups, and an audit of existing
communication materials, strategic recommendations were developed for the Corporation and
its key audiences.
Our primary partner on this project was Manifest Communications. We also
appreciate the collaborative assistance of Conservation Technologies International, Drerup
Armstrong, Envirodesic Inc., and Fisher, Leff & Associates.
"The Healthy Housing Initiative is now our corporation's premier communication
initiative. Its information products are some of our most requested publications,
our 1999 Consumer Survey found that 29% of adult Canadians have heard of the term
"Healthy Housing", and we have waiting lists in every province for our Healthy
Housing workshops for industry professionals. "
Sue Ann Rothwell, Canada Mortgage and Housing Corporation