The Challenge

To identify attractive social marketing opportunities for waste management in the City of London.

Our Approach

A chapter was prepared for the City's Waste Management Plan. At the client's request, the report focused on the promotion of recycled-content products and alternatives to products that become household hazardous waste, ways of working more effectively with community groups, and opportunities for strengthening people's appreciation for municipal infrastructure services.

Results

"The work completed by Cullbridge Marketing and Communications provided insightful knowledge on social marketing techniques that can been used as a basis for developing longer term strategies for the environmentally responsible management of resources and garbage produced in the City of London."  

Jay Stanford, Manager, Solid Waste, City of London