To assist Nortel Networks in engaging employees to carpool, telecommute, walk, bike
and/or skate to work more often. The company wanted to develop and pilot an approach
that could be replicated at its locations world-wide.
Based on employee focus groups, a literature review and baseline commuting statistics,
we co-authored the program's inaugural strategic plan. Our co-author was Nortel
Network's Green-Commute Project Manager.
"The Nortel Networks Ottawa GreenCommute program has
become a world class TDM program and is one of the most proactive and
all-encompassing TDM programs in Canada"
"While we have not yet evaluated the impact of the program on daily commuting
practices, our participation in Ottawa-Carleton's Commuter Challenge is an indication of
our success to date. In 1998, we had a 3% participation rate in that event; in 1999
(after launching our program), 21% participated. We've since won the
Commuter Challenge top private sector employer award 5 years in a row
Manager, Green Commute, Nortel Networks