The Challenge

To assist Nortel Networks in engaging employees to carpool, telecommute, walk, bike and/or skate to work more often.  The company wanted to develop and pilot an approach that could be replicated at its locations world-wide.

Our Approach

Based on employee focus groups, a literature review and baseline commuting statistics, we co-authored the program's inaugural strategic plan.  Our co-author was Nortel Network's Green-Commute Project Manager.

Impact

"The Nortel Networks Ottawa GreenCommute program has become a world class TDM program and is one of the most proactive and all-encompassing TDM programs in Canada"

"While we have not yet evaluated the impact of the program on daily commuting practices, our participation in Ottawa-Carleton's Commuter Challenge is an indication of our success to date. In 1998, we had a 3% participation rate in that event; in 1999 (after launching our program), 21% participated.  We've since won the Commuter Challenge top private sector employer award 5 years in a row (1999-2003)." 

Sharon Lewinson
Manager, Green Commute, Nortel Networks