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Product
Launch
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The Challenge
To support the launch of a new product from a young Canadian company into the U.S.
marketplace. The product was a high-end, zero-discharge chemical waste treatment system.
Our Approach
Trade awa reness was created through advertisements, articles and case studies,
conference sessions, and trade show exhibits. A short video was produced,
documenting the company's first high profile American installation, and the resulting
client benefits.
Impact
The company quickly gained recognition in the U.S. market and was able to recruit a
top- notch American sales team. The new sales manager thought the new video was so
valuable that he said he didn't make any sales calls withou t it.
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