Practices in Reducing the Cosmetic Use of Pesticides on Residential Property
Researched the relative effectiveness of outreach approaches being used in
Canada, USA and Europe for reducing the cosmetic use of pesticides on
residential property, both with and without legislative intervention (e.g.
Practices in the Monitoring and Evaluation of Program Impacts
Contacted well over 100 ‘experts’ from all six of the world’s major
continents, and reviewed fifteen international examples of best practices in the
Social Marketing Tool Kit Developed, tested and disseminated
practical information on community-based social marketing tools for promoting
Communications Engaged municipal staff and external stakeholders in
supporting and contributing to upcoming changes at the Region of
City of London Prepared
a chapter for the City's Waste Management Plan Identifying attractive social
Public Education and Outreach. Developed various research and strategy
papers for the Public Education and Outreach (PEO) and Municipalities
Issue Tables of Canada's National Climate Change Process.
Markets for Indoor Environment Products and Services The first
characterization study of the Canadian Indoor Environment Industries.
Prioritized export markets for clean air technologies.
Federation of Canadian
Municipalities Cullbridge has supported FCM's Sustainable Communities
group since its inception.
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
Assisted Nortel Networks in developing a program for engaging its employees
to carpool, telecommute, walk, bike and/or skate to work more often.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, and increase
awareness of CMHC as an information company.
Indoors: Organized a national, multi-stakeholder strategy development,
consultation and alliance-building process for creating healthy indoor
environments in Canada.
Workshops Organized full day multi-stakeholder workshops in six cities
across Canada to communicate recent and upcoming advances in the indoor
environment marketplace, and to strengthen working relationships among its
Product Launch Created trade awareness through advertisements, articles and case studies,
conference sessions, and trade show exhibits, to support the launch of a new
chemical waste treatment system from a young Canadian company into the U.S.
marketplace. A short video was also produced, documenting the
company's first high profile American installation, and the resulting client
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement.
On the basis of interviews with a variety of environmental stakeholders,
advised the Ontario and Quebec trade associations for grain corn producers
on 'building bridges' with the environmental community.
Clearinghouse Mechanism Developed the inaugural strategic plan for the
global Clearing-House Mechanism (CHM) operated by the United Nations
Environment Program's Convention on Biological Diversity, and conducted an
independent evaluation of its Pilot Phase.
OzonAction Clearinghouse Service Conducted an Independent evaluation of the global OzonAction clearinghouse operated by the
United Nations Environment Program in support of the Montreal Protocol.
Initiatives Co-authored a report covering the legal aspects of
indoor air quality in Canada, market drivers and barriers, reviews of
selected voluntary initiatives, expert interviews, an analysis of barriers
and key elements for success, and a proposal for a national strategy
emphasizing voluntary initiatives.