To develop a national strategy for our client to use in cooperation with its partners,
to engage consumers in adopting more sustainable community planning alternatives. The
client, Canada Mortgage and Housing Corporation (CMHC), had already produced information
materials for the trade on this topic and was wanting to begin development of consumer
information materials as well.
Based on national interviews and focus groups, and a brainstorming session with CMHC
staff, we developed a strategy for producing and distributing the information. Five
product concepts were tested, and strategic directions for each were recommended.
This was a joint project of CULLBRIDGE and GLPi.
CMHC has since developed all five of the recommended
information products, and all have been well received.
"The consultants provided us with tremendous insight into consumer needs on
this topic, and the willingness of particular partners to participate with us. They
also helped us initiate and organize our initiative - from working out definitions, to
designing our approach and setting priorities."
Susan Fisher, Canada Mortgage and Housing Corporation