Projects

Back to Projects Menu 

  Services

  Research

  Strategy 

  Implementation

  Evaluation

  Case Studies

  Workshops

       

  Search

  Site map

   
  

  

Tools of Change

The Challenge

To build the capacity for planning and implementing more successful health and environmental promotion programs world-wide.  To engage program planners and implementers in sharing their experiences and learning from one another via the Internet.


Our Approach

The Web site Tools of Change: Proven Methods for Promoting Health and Environmental Citizenship is a collaborative effort between Cullbridge™ and such partners as the Federation of Canadian Municipalities, Health Canada, Natural Resources Canada, the International Institute for Sustainable Development, Environment Canada, and Canada's National Round Table on the Environment and the Economy.

Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement.


Collaborators

Our primary collaborators to date have been Market Access Communications, and Larry Hershfield Consulting. (See also our collaborators for the CBSM Toolkit, on which the site is based.)


Impacts

Since 2001, its second year of operation, the site has been averaging  a million hits a year from a tightly targeted audience of program planners and facilitators. 

Based on information gathered from site use, and from telephone interviews with partner organizations and registered sites users, the Tools of Change Web site:

  • Strengthens the capacity-building programs and resources provided by other organizations by helping them to offer more substantial social marketing assistance to their members, extend their reach, and plan more effective programs; and 

  • Directly enhances the work of program planners and facilitators  by helping them to more effectively promote actions by Canadians, share detailed information and experiences from their outreach activities and programs, learn more quickly from their collective experience, increase their awareness of available tools and models, and obtain approvals and/or funding for projects.

 

 

Download the Workbook

Tools of Change Workbook

Download the original workbook.

Note: the workbook only includes environmental examples.

Visit the Website

Toolsbanner_en (2).gif (31282 bytes)

Reviews and Distinctions

“The Tools of Change website is an invaluable resource for those planning a community-based social marketing project. The site provides an online guide to assist with the development of projects.  This guide can be tailored so that the provided examples are highly relevant to the program being designed.  Finally, the site provides in-depth case studies that demonstrate the utility of community-based social marketing tools. Highly recommended.”

Doug McKenzie-Mohr, Ph.D.
McKenzie-Mohr Associates

...............................................................

"A unique, practical resource...(an) important addition to Canada's inventory of innovative and well-researched tools for achieving sustainable development goals"

Elizabeth Crocker, Chair of the Education Committee
Canada's National Round Table on The Environment and the Economy

.................................................................

"I surveyed my students and they loved using Tools of Change. Planning their own outreach programs made the course more than just an academic exercise. In particular, I found the planning guide extremely effective … I know I wouldn't have gotten such good program proposals without Tools of Change. In my use of it over time, I expect there to be a small army of environmental science students better equipped to deal with human behavior."

Rick Brooks, who uses the website in his graduate course on human behavior and environmental planning at the University of Wisconsin

 ............................................................

“Takes the concept of environmental citizenship and brings it down to earth.  One of the most practical, action-oriented resources available on the topic.”  

Pat Dolan
One Tonne Challenge / 
Public Education and Outreach
Environment Canada  

 ............................................................  

Tools of Change is recognized by the Infography as one of six superlative references on social marketing.

 ............................................................  

The Society of Environmental Journalists (SEJ)  awarded
Tools of Change their highest rating for online environmental resources.  Ratings are based on an in-house assessment of the usefulness of the site for environmental journalists seeking story ideas and information.

The Society of Environmental Journalists is a U.S. based membership organization of working journalists dedicated to improvements in environmental reporting. SEJ programs are designed to build a stronger, better-educated, and more closely connected network of professional journalists and editors who cover the environment  and environment-related issues. SEJ's primary goal is to advance
public understanding of critically important environmental issues through more and better environmental journalism.
You can visit their site at www.sej.org.

 

 
   Copyright © 2004 to 2012, Cullbridge Communications and Marketing.  All rights reserved.