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Evaluation

Evaluation mechanisms help to:

  • ensure that your programs stay on track,

  • improve your programs over time, and

  • justify your requests for project support / funding.

While evaluations should be well designed and methodically carried out, they need not be expensive nor time consuming. We can assist you in determining the most appropriate evaluation approach for your needs and budget.  We design evaluation mechanisms into most of the strategies we develop, and have carried out and coached clients in conducting numerous evaluations - from small telephone surveys to international, multi-media program reviews.

 


Representative Projects

Program Review / Evaluation

  • Bell Canada  Evaluaed the impact of a social marketing campaign to engage Bell employees in climate change mitigation actions at work, at home and on the road.  

  • Car Heaven  Evaluated the Clean Air Foundationís Car Heaven program, which promotes earlier retirement of older, more polluting vehicles.

  • Community-Based Social Marketing Toolkit  Assisted community-based social marketing projects in evaluating their impacts. 

  • Change Management Communications  Coached the Region's communications staff in conducting a 'two-year point' communications  evaluation. Conducted focus group research to monitor progress against the new City of Ottawa's Change Management Plan, early on in the transition process. 

  • Clean Air Day  Helped Environment Canada and the Clean Air Day Steering Committee assess past performance and future options for Clean Air Day.

  • Energy Innovators Survey  Provided recommendations on how to better support member school boards in making energy efficiency improvements through the Energy Innovators Program, based on a telephone survey of participants across Canada.

  • Pilot Phosphorus Trading Program Conducted an external evaluation of South Nation River Watershedís Pilot Total Phosphorus Management Program, based on input, process, output and impact measures.  

  • Switch Out   Conducted an evaluation of the Switch Out program, including a survey of participating and non- participating businesses.

  • United Nations Environment Program  Cullbridge conducted an independent evaluation of the pilot phase of the global Clearing-House Mechanism operated by the United Nations Environment Program's Convention on Biological Diversity, and  of the OzonAction Clearinghouse, which supports implementation of the Montreal Protocol on ozone depleting substances.

Program Synthesis

  • National Synthesis for CAP, a community-based environmental health animation program

Communication Audit

Related Research

 

 

Workshops

Cullbridge offers popular talks and workshops on planning and evaluating social marketing programs. Available worldwide.  

 More ...                       

Tools of Change

Tools of Change Workbook

Workbook: Covers basic steps of program evaluation, illustrated though examples linked to full-length case studies. View or order it on-line from Renouf Publishing.   After entering the bookstore, use the Search button at the top to search for the title 'Tools of Change'.

Website: Contains 90 full-length case studies. www.toolsofchange.com 

Highlights

United Nations Environment Program

 

Cullbridge conducted an independent evaluation of the pilot phase of the global Clearing-House Mechanism operated by the United Nations Environment Program's Convention on Biological Diversity, and  of the OzonAction Clearinghouse, which supports implementation of the Montreal Protocol on ozone depleting substances.                                1   2

Bell Canada

Cullbridge helped Nature Action and Action Environnement evaluate the impact of a social marketing campaign to engage Bell employees in climate change mitigation actions  

Switch Out

We conducted an evaluation of the Switch Out program, a program designed to recover mercury switches used in automobiles. 

Car Heaven

We are currently conducting an evaluation of the Clean Air Foundationís Car Heaven programs.

Pilot Phosphorus Trading Program

Cullbridge evaluatied a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

   
 
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