Our  webinars feature:

• During: interactivity -  apply what you are learning to your own program; get advice from the webinar leader and your questions answered in real time; network with other participants without leaving your desk. Each webinar registration includes a web connection and a toll-free teleconference connection. There's no limit on how many participants can use the same connection.

• After: recommended further resources on the topic, and six months of Q&A telephone advice on the topic from Cullbridge Marketing and Communications. In addition, certificates of active participation are available on request (for example, to be filed in your personnel file.)

Webinar Descriptions

Tools of Change webinars are live and interactive. Participants view PowerPoint presentations and other visuals using their web browsers; they listen to the webinars, ask questions, make comments and exchange advice using their telephones. The webinars complement and use the same language and conceptual framework as www.toolsofchange.com, Doug Mckenzie-Mohr (cbsm.com) and the Turning Point / CDCynergy. However, no prior social marketing knowledge or experience is required. 

• Highlights Series (case studies)

• Instructional Series
  
  
  

Highlights Series  

These hour-long sessions feature presentations by the 'movers and shakers' who  organized the innovative programs we reported on in a new or recently-revised case study. During the session, you can listen to them describe their work, ask them questions, and learn about related initiatives. Suggested audience: all levels of experience. Currently booked  presentations include:

• Blueprint Reduces Drug Use

  Blueprint is an innovative multi-component drug education programme carried out in the UK, where it is one of the biggest prevention trials ever. This webinar will cover what they did and the findings from a recent and extensive program evaluation. Postponed by the speaker, due to a family ilness.
  
  Presenter: Martine Stead, University of Stirling & Open University
  
  

• TDM Webinar. Tuesday, March 18 2008, 12 noon Eastern Time
  
  

  The first 75 qualified Canadian registrants will have their fees covered by Transport Canada 's Urban Transportation Showcase Program (see details to the right).

  In this special 90-minute Webinar, you'll find out about two new resources that will soon be available from ACT Canada:

  The Case for TDM - a clear, indisputable business case for TDM by sector. Presented by Geoff Noxon, Noxon Associates and/or Sharon Lewinson, Commuting Solutions.

  TDM Supportive Guidelines for Development Approvals - How and why to foster TDM principles through development applications, site plan reviews and front line contact with developers, landowners and facility mangers. Presented by Ralph Bond and/or Mark Jamieson, BA Transportation Consultants.

• Violence Prevention Through Reduced Exposure to Television and Videogames, Tuesday, May 6 2008, 1:00 Eastern Time 

Learn about the Ten-Day Challenge, an innovative approach thathelps parents and teachers work closely and cooperatively together to reduce violence among children and teens. Since 2003, it has been implemented in over 60 schools across Ontario and Quebec, Canada. Evaluations by parents, students and teachers have shown significant impacts on the everyday life of participants: more time reading and doing physical activity, more harmonious relationships, better attention in class, more respectful language and behaviour at home and school, and less physical and verbal violence.

Presenter: Jacques Brodeur, Edupax, Canada.

• Portland Smart Trips, Friday May 30 2008, 12 noon Eastern Time
  
  

  Find out how Portland has evolved the individualized marketing approach to reducing drive alone trips, while increasing walking, biking, carpooling and transit use, and increasing both accessibility and neighbourhood livibility. Friday May 30, 2008, 12 noon Eastern Time.
  
  Presenters: Dan Bower and Linda Ginenthal , City of Portland, USA.

Instructional Series

• Introduction to Social Marketing

In this 90 minute webinar you will learn the language and key concepts of Social Marketing and Community-Based Social marketing. First, you’ll review their evolution and roles in the intervention continuum. Next you’ll apply Exchange Theory to your own planning situation, then participate in a game of "Know Your Audience." You'll review a case study that illustrates the stages of planning a program and the four Ps of marketing. Then you'll be introduced to the synergistic tools of change emphasized in Community-Based Social Marketing, and will apply one of these tools – Prompts - to the behaviour you want to promote. Finally you'll review a mini-case study and get suggestions for further resources on the topic. Suggested audience: little or nor exposure to social marketing.

• Introduction to Formative Research, Targeting Your Audience, and Overcoming Barriers

Learn the basics of conducting background program research and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to ‘talk to’ in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct or supervise the research, as well as simple, practical tools and tips for doing the research yourself.  Finally, you’ll learn techniques for overcoming common barriers, see how various programs overcame unique barriers, and get suggestions for further resources on the topic. Suggested audience: less than two years of research experience. 

Participants can subsequently have their research plans and/or strategies reviewed by the instructor for a minimal additional fee.

• Building Motivation Over Time

Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, you’ll learn how to apply these tools to: create vivid, personalized, credible and empowering communication; obtain increasingly demanding commitments; provide feedback; and build motivation over time.  You’ll also see how these tools were used in selected programs and get suggestions for further resources on the topic. Suggested audience: all levels of experience.  

• Incentives and Norm Appeals
  
  In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll review related theory and examples and get suggestions for further resources on the topic.  Suggested audience: all levels of experience.    

• Impact Measurement and Evaluation

An increasing number of funders and supervisors are asking for program  logic models and impact measurements.  While evaluations should be well designed and methodically carried out, they need not be expensive nor time consuming. In this 90-minute webinar, you’ll be introduced to different evaluation methods, how evaluation can be carried out with limited resources, and how to incorporate the results of the evaluation to make a better program. You'll learn how to design measurable objectives, logic model and impact measures. You'll hear about the advantages of using control groups and a practical alternative - staggered baseline design. Finally, you’ll review a mini- case study and get suggestions for further resources on the topic. Suggested audience: anyone who wants to learn more about the above topics.  

Participants can subsequently have their logic models and evaluation plans reviewed by the instructor for a minimal additional fee.

• Social Marketing for Waste Management    

Live from the Carolina Recycling Association conference and with interaction from webinar participants, this session will be tailored for waste management professionals. It will cover these and other questions: How does social media differ from social marketing and what does it offer waste managers? What are some ways of talking to different demographics about recycling? Where can I find on-line resources to help me with my recycling campaigns and educational material?

Presenters: Craig LeFebvre, Mike Newton-Ward and Jay Kassirer

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Customized Webinars and face-to-face workshops

We also offer customized webinars for groups, on request.

Benefits

There are many ways a workshop on social marketing can benefit your community and/or organization. Our training sessions have helped participants to:

• Better engage the public, stakeholders and staff in social change efforts
• Use proven tools and approaches for making those efforts more effective, and for increasing their impact and return on investment
• Establish a common language and understanding of social marketing approaches and their value, so that community organizations / team members can better support one another
• Gain consensus and buy-in for, and develop aspects of a shared outreach strategy (when teams of participants, such as staff and/or other stakeholders work on the same project during the workshop)
• Develop and strengthen support from management and colleagues who attend