Air

This section provides an overview of some representative projects we have conducted relating to clean air. Further related projects are listed under the following topics: climate change, energy efficiency, sustainable transportation. Using the annotated alphabetical list below, you can select project summaries, and/or link directly to some examples of our work. If you prefer, you can also select projects by service or area of focus.

Outdoor (Ambient) Air

Car Heaven Evaluated the Clean Air Foundation’s Car Heaven program, which promotes earlier retirement of older, more polluting vehicles.

City of Toronto 20/20 Conducted a best practice and market research literature review for 20/20 The Way to Clean Air – a campaign to reduce greenhouse gas emissions from homes and personal vehicles in Greater Toronto. Our project report summarized, for each of twelve high potential opportunities: target audiences and their current perceptions, motivators, barriers, and best practices. Helped pilot test the campaign. Updated and revised the “Connector” section of the participants’ Planner to increase its ease of use and impact, and to extend its reach to cover all of the Greater Toronto Area.

Clean Air Day Helped Environment Canada and the Clean Air Day Steering Committee assess options for Clean Air Day.

Clean Air Public Engagement Programs Conducted an inventory and assessment of public engagement activities in support of clean air across Canada.

Clean Air Website Assisted Environment Canada in assessing options for its Clean Air web site. This included user testing, automated usability testing, user interviews and benchmarking interviews. In collaboration with the International Institute for Sustainable Development. (IISD)

Community-Based Social Marketing Tool Kit Developed, tested and disseminated practical information on community-based social marketing tools for promoting environmental citizenship, including a dozen case studies on clean air, energy efficiency and/or sustainable transportation.

Export Markets Prioritized export markets for clean air technologies (both indoor and outdoor).

Tools of Change Web site Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement. The site currently hosts about 40 full case studies and five resource alerts covering clean air, energy efficiency and/or sustainable transportation.

UNEP OzonAction Clearinghouse Service Conducted an Independent evaluation of the global OzonAction clearinghouse operated by the United Nations Environment Program in support of the Montreal Protocol.

Wood Smoke Conducted a survey of 33 dealers, manufacturers and other industry representatives in the provinces of Ontario, British Columbia and Quebec, to help scope out the possible development of a wood burning appliance change out program. Reviewed the performance of past residential wood stove change-out / education programs, and served as a key strategist for assessing the feasibility of and then planning for a national residential wood combustion program.

Indoor Air

Domestic (Canadian) Markets for Indoor Environment Products and Services The first characterization study of the Canadian Indoor Environment Industries.

Envirodesic™ Certification Program Provided a variety of market research, strategic alliance development, and media relations services for a new company developing a certification program for products that reduce indoor air pollution.

Export Markets Prioritized export markets for clean air technologies (both indoor and outdoor).

Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative (which has a focus on indoor air quality) and increase awareness of CMHC as an information company.

Healthy Indoors Cullbridge helped birth and provides ongoing Executive Director services to the Healthy Indoors Partnership, a not-for-profit organization that promotes healthier indoor environments in Canada through multi-stakeholder collaboration.

Indoor Environment Workshops Organized full day multi-stakeholder workshops in six cities across Canada to communicate recent and upcoming advances in the indoor environment marketplace, and to strengthen working relationships among its stakeholders.

Voluntary Initiatives Co-authored a report covering the legal aspects of indoor air quality in Canada, market drivers and barriers, reviews of selected voluntary initiatives, expert interviews, an analysis of barriers and key elements for success, and a proposal for a national strategy emphasizing voluntary initiatives.


Workshops
In collaboration with the Tools of Change Educational Institute, Cullbridge offers popular talks and workshops on planning and evaluating social marketing programs covering a wide range of topics related to clean air. Available worldwide. More ...
Outreach Best Practices
Why re-invent the wheel? One of the best ways of giving your program a head start, is to begin with best practice research or benchmarking. Cullbridge is routinely carrying out this sort of research so we are set up to do it cost-effectively; we may already have found and documented many of the best programs in your area of interest. We have on-file recent best practice reviews covering outreach programs in the following topic areas: Active transportation Home energy conservation Sustainable transportation Wood stove change-out programs
Highlights

Cullbridge created and publishes the internationally acclaimed Tools of Change website. This clearinghouse of outreach best practices averages a million hits a year from a tightly targeted audience of social marketing planners and practitioners. The site currently hosts about 40 full case studies and five resource alerts covering clean air, energy efficiency and/or sustainable transportation. www.toolsofchange.com
United Nations Environment Program

We conducted a multilingual evaluation of UNEP's international OzonAction clearinghouse
Environment Canada

Cullbridge has assisted Environment Canada in assessing options for its Clean Air web site, Clean Air Day, and wood stove change-out programs. We also conducted an Inventory and Assessment of Public Engagement Activities in Support of Clean Air across Canada.
City of Toronto
	We Conducted a best practice and market research literature review for 20/20 The Way to Clean Air – a campaign to reduce greenhouse gas emissions from homes and personal vehicles in Greater Toronto.
Healthy Indoors Partnership
	Cullbridge helped birth and provides ongoing Executive Director services to the Healthy Indoors Partnership, a not-for-profit organization that promotes healthier indoor environments in Canada through multi-stakeholder collaboration.