Climate Change

Government of Canada's Climate Change Process 

• Cullbridge is currently helping to draft the outreach strategy for the Community Challenge stream of the Government of Canada's One Tonne Challenge

• Selected to participate in a panel of international social marketing experts providing advice to the federal government on the One-Tonne Challenge.

• Researched consumers’ willingness to pay for products that mitigate climate change (such as high efficiency appliances.) This included a shopper intercept survey of 700 individuals. (In collaboration with the Summerhill Group.)

• Helped the Government of Canada engage its staff in climate change prevention, through the Federal House In Order initiative. (In collaboration with Enviros-RIS)

• Based on a literature review and the documentation of related case studies, we developed a strategy for supporting municipal-level climate change PEO in Canada.  Working closely with other contributors to the Municipalities Issue Table Options Paper, two key PEO measures were suggested and a consistent PEO strategy was applied to each of Table's other recommended measures. (In collabration with the LURA Group and GLPi.).

• Based on a literature and expert interviews that identified Canadian and international PEO best practices in sustainable transportation, we helped develop options were recommended for the Public Education and Outreach Issue Table. (In collaboration with  McKenzie-Mohr Associates and the LURA Group.)

• Nation-wide focus groups and interviews were used to identify barriers to participation by individuals in targeted greenhouse gas reduction activities.  This served as a foundation for suggesting related PEO options for the Public Education and Outreach Issue Table. (In collabration with  McKenzie-Mohr Associates and the LURA Group.)

Other Climate Change Projects

• City of Toronto  Conducted a best practice and market research literature review for and helped pilot test 20/20 – a campaign to reduce greenhouse gas emissions from homes and personal vehicles in Greater Toronto. In collaboration with the LURA Group and McKenzie-Mohr and Associates.

• Community-Based Social Marketing Tool Kit   Developed, tested and disseminated practical information on community-based social marketing tools for promoting environmental citizenship.

• Everyday Kyoto  Currently helping Bell Canada to research, develop, launch and evaluate a company-wide program to help staff reduce greenhouse gas emission at work, at home and on the road. In collaboration with Action Environnement and Nature Action. 

• Federation of Canadian Municipalities  Supported the Federation of Canadian Municipalities in providing social marketing resources  to members of its Partners for Climate Protection program.  

• Green Communities Served as a social marketing advisor and trainer, developed a social marketing toolkit for use by the communities, and provided ongoing planning and implementation assistance

• Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative, and increase awareness of CMHC as an information company.

• Tools of Change Web site  Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement. The site currently includes 38 full length climate change mitigation case studies, and six full-length climate change adaptation case studies.