Markets for Indoor Environment Products and Services The first
characterization study of the Canadian Indoor Environment Industries.
Program. Provided a variety of market research, strategic alliance development, and media relations services for a
certification program for buildings, products and services that reduce indoor
Prioritized export markets for clean air technologies, including building
technologies that produce cleaner indoor air.
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities in their home visit programs, and provided ongoing planning and implementation
assistance. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, and increase
awareness of CMHC as an information company.
Indoors Cullbridge helped birth and provides ongoing Executive Director
services to the Healthy Indoors Partnership, a
not-for-profit organization that promotes healthier indoor environments in
Canada through multi-stakeholder collaboration.
Workshops Organized full day multi-stakeholder workshops in six cities
across Canada to communicate recent and upcoming advances in the indoor
environment marketplace, and to strengthen working relationships among its
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site contains many case
studies focused on residential water efficiency, and reductions in residential
waste and pesticide use.
Viability Study for Icynene Insulation in Central
America Helped Icynene Insulation (a Canadian-based firm) apply for
and obtain a CIDA grant to study the potential for manufacturing and selling
Icynene insulation in Central America. This full viability study included market
studies of selected promising countries; environmental and physical viability
studies; potential impacts on minimizing the purchase and use of air
conditioners, and increasing energy conservation; liaison with potential
partners; and an assessment of social impacts and equal opportunity employment.