City of London Prepared
a chapter for the City's Waste Management Plan Identifying attractive social
marketing opportunities.
Climate Change
Public Education and Outreach Developed the outreach aspects of the
waste management section of the Municipalities Issue Table Options Paper.
Communication Strategy for a Federal Complex
Developed a communication strategy and plan for increasing waste diversion from
a large Federal Government complex.
Federation
of Canadian Municipalities Wrote case studies focusing on waste
reduction issues.
Green Communities
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance.
Healthy Housing
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, which includes a
focus on waste management.
King County Helped develop a strategy for the
management of organic wastes in King County (metro Seattle area). The goal
was to capture re-usable and recyclable wastes from the waste stream before they
made it to the landfill.
Metal recovery Co-authored “Waste Reduction
Strategies for the Printed Circuit Board Industry” and “A study of the
Economic Factors Relating to the Implementation of Resource Recycling or
Zero-Discharge Technologies for Heavy Metal Generating Industries in Canada”
Pilot Phosphorus Trading Program Currently
conducting an external evaluation of South Nation River Watershed’s Pilot
Total Phosphorus Management Program. This is a leading edge initiative for
applying economic incentives (a phosphorus trading system) for surface water
management.
Product Launch
Created trade awareness through advertisements, articles and case studies,
conference sessions, and trade show exhibits, to support the launch of a new
chemical waste treatment system from a young Canadian company into the U.S.
marketplace.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently
hosts eighteen full case studies and two resource alerts focusing on waste
reduction.
Trade Association
On the basis of interviews with a variety of environmental stakeholders,
advised the Ontario and Quebec trade associations for grain corn producers
on 'building bridges' with the environmental community on a number of
waste-related issues.
Waste NOT Served as marketing advisor for the
development of WasteNOT, a newsletter on the minimization of construction waste.