Public Education and Outreach Developed the outreach aspects of the
water efficiency sections of the Municipalities Issue Table Options Paper.
of Canadian Municipalities Wrote municipal water conservation case
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, which includes a
focus on water efficiency.
Pilot Phosphorus Trading Program Currently
conducting an external evaluation of South Nation River Watershed’s Pilot
Total Phosphorus Management Program. This is a leading edge initiative for
applying economic incentives (a phosphorus trading system) for surface water
Reduction Best Practices. Researched the relative effectiveness of outreach
used in Canada, USA and Europe for reducing the cosmetic use of pesticides on
residential property, both with and without legislative intervention (e.g.
Pesticide Round Table and Public Education
Strategy Blueprint. Co-sponsored, helped organize, and presented a session
at the Forum on Public Education Strategies to Encourage Gardening for Life.
The forum included over 25 participants selected from across Canada, and took
place over two and a half days. Participants discussed education strategies, and
developed a Public Education Strategy Blueprint that will enable municipalities
and community groups across Canada to encourage Canadians to reduce the cosmetic
residential use of pesticides.
Stream to Sea Prepared a discussion paper on social
marketing tools for promoting water stewardship and environmental education,
reviewed the framework for Junior Ambassadors of the Ocean, and provided a one
day on-line and teleconference social marketing workshop for Fisheries and
Oceans Canada's Education
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, including one that focuses specifically on sustainable
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently hosts 14
full case studies focused on water efficiency and pesticide reduction.
On the basis of interviews with a variety of environmental stakeholders,
advised the Ontario and Quebec trade associations for grain corn producers
on 'building bridges' with the environmental community on a number of
Zero Discharge Co-authored “Waste Reduction
Strategies for the Printed Circuit Board Industry” and “A study of the
Economic Factors Relating to the Implementation of Resource Recycling or
Zero-Discharge Technologies for Heavy Metal Generating Industries in Canada”. Created trade awareness through advertisements, articles and case studies,
conference sessions, and trade show exhibits, to support the launch of a new
chemical waste treatment system from a young Canadian company into the U.S.