Climate Change Public Education and Outreach  Developed the outreach aspects of the water efficiency sections of the Municipalities Issue Table Options Paper.

Federation of Canadian Municipalities  Wrote municipal water conservation case studies. 

Green Communities Served as a social marketing advisor and trainer, developed a social marketing toolkit for use by the communities, and provided ongoing planning and implementation assistance.

Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative, which includes a focus on water efficiency.

Pilot Phosphorus Trading Program Currently conducting an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program. This is a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

Pesticide Reduction Best Practices.   Researched the relative effectiveness of outreach approaches being used in Canada, USA and Europe for reducing the cosmetic use of pesticides on residential property, both with and without legislative intervention (e.g. pesticide by-laws.) 

Pesticide Round Table and Public Education Strategy Blueprint.  Co-sponsored, helped organize, and presented a session at the Forum on Public Education Strategies to Encourage Gardening for Life.  The forum included over 25 participants selected from across Canada, and took place over two and a half days. Participants discussed education strategies, and developed a Public Education Strategy Blueprint that will enable municipalities and community groups across Canada to encourage Canadians to reduce the cosmetic residential use of pesticides.

Stream to Sea  Prepared a discussion paper on social marketing tools for promoting water stewardship and environmental education, reviewed the framework for Junior Ambassadors of the Ocean, and provided a one day on-line and teleconference social marketing workshop for Fisheries and Oceans Canada's Education Coordinators.

Sustainable Community Planning  Developed a national strategy for our client to use, in cooperation with its partners, to engage consumers in adopting more sustainable community planning alternatives.  Five product concepts were tested, including one that focuses specifically on sustainable landscaping.

Synthesis of the Community Animation Program (CAP) Provided a national synthesis of the approaches taken and lessons learned from CAP, a community-based environmental health animation program, run cooperatively by Environment Canada and Health Canada.

Tools of Change Web site  Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement. The site currently hosts 14 full case studies focused on water efficiency and pesticide reduction. 

Trade Association  On the basis of interviews with a variety of environmental stakeholders, advised the Ontario and Quebec trade associations for grain corn producers on 'building bridges' with the environmental community on a number of water-related issues.