Areas of Focus
CULLBRIDGE™ carries out marketing and communications assignments involving a wide range of approaches, settings and topics, and our experience base is constantly growing. That said, the bulk of our work is currently focused in three main areas (listed alphabetically).
Social Marketing
CULLBRIDGE offers research, strategy development, training and evaluation assistance for social marketing programs of all sizes - from international and national campaigns to local community initiatives. We wrote and help maintain the widely acclaimed social marketing Web site Tools of Change (Proven Methods for Promoting Health and Environmental Citizenship), were instrumental in the formation of both the International Social Marketing Association (iSMA) and the Social Marketing Association of North America (SMANA), and are a recognized leader in the development of community- based social marketing approaches.
Sustainability
The challenge of sustainability is an increasingly pressing one, offering growing opportunities to contribute and benefit from appropriate solutions. CULLBRIDGE has assisted a wide range of governments, NGOs and businesses with their sustainability marketing and communications. This work has given us rich experience with such topic areas as climate change mitigation and adaptation, energy conservation, sustainable transportation, active living, biodiversity, change management, clean air, food waste, green buildings and sustainable housing, pesticides, sustainable landscaping, water efficiency and water quality.
Health Promotion
CULLBRIDGE™ has extensive experience in three overlapping areas of health promotion: active living, environmental health, and social marketing.
