CULLBRIDGE™ offers research, marketing and communications consulting services focused on social marketing, including community-based social marketing, sustainability, and related health and safety promotion. We help you create a healthier, more sustainable future, more cost-effectively. Over the past 30 years, CULLBRIDGE has established an outstanding track record with a wide range of clients in the private, public and voluntary sectors.  View some representative projectsContact us!

Our Clients Speak For Us




"The consultants provided us with tremendous insight into consumer needs on this topic, and the willingness of particular partners to participate with us. They also helped us initiate and organize our initiative - from working out definitions, to designing our approach and setting priorities. We had intended their report to be an internal document for planning purposes, but it contained so much valuable and interesting information that we decided to distribute it through our Housing Information Centre so others could benefit from it as well." 

Susan Fisher, Canada Mortgage and Housing Corporation

"We opted to have Cullbridge coach us - that strengthened our in-house capabilities and was cost effective too. I have worked with Cullbridge now on five separate projects, and have always been very impressed with their grasp of the issues and their professionalism, and very pleased with the results."

            Angela Kennedy, Regional Municipality of Ottawa-Carleton

When I was looking for someone to help us with our comprehensive report "Voluntary Measures for Achieving Healthy Indoor Environments", I thought immediately of Cullbridge because of their Characterization report. That report was ground breaking. It showed a deep understanding of the industry, tremendous foresight, and a remarkable ability to synthesize many complex and disparate factors.  They have brought these same qualities to our joint project."

Ian Morton, Director, Environmental Health, Pollution Probe

"Cullbridge helped focus us on each key aspect of strategy development. They provided an impartial, professional viewpoint that helped establish the basis for a cohesive, comprehensive program, and outlined a wealth of promising marketing options for us. The focus group sessions they led really got to the core of the main issues. As a result, our strategy was well founded and our program has been very well received at our pilot location."

Sharon Lewinson, Manager, Green Commute, Nortel Networks

“Jay is one of the finest workshop leaders I have worked with during my many years of involvement with training and capacity-building.  He has a deep understanding of and passion for social marketing. He illustrates points using relevant, real world examples drawn from his rich experience and case study collection. In addition, he knows how to engage participants in a meaningful, fun and enlightening manner. His workshop opened our eyes and provided us with great tools to work with afterwards. I have since recommended it to many colleagues.” 

Peggy Warren, Public Works and Government Services Canada

Highlights


Thirty Years of Service

Founded in 1993, CULLBRIDGE has now been serving clients  for  30 years!  Let us draw from our experience to help you with your project. 

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Outstanding Contribution to Social Marketing

Cullbridge President Jay Kassirer received an Outstanding Contribution to Social Marketing Award at the World Social Marketing Conferences in 2017 and 2019. 

Tools of Change Website

Since 2000, Cullbridge has published the widely acclaimed Tools of Change website, the most extensive collection of full-length voluntary behavior change, social marketing and cbsm case studies available on the web. The website also offers some great program planning tools.

www.toolsofchange.com

Landmark Case Studies

Each year in three topic areas, our three Tools of Change peer review panels select social marketing case studies considered to be among the most successful, innovative, replicable and adaptable in the world. Access them by topic area: