Online Publications

The following publications are available online at https://www.researchgate.net/profile/Jay-Kassirer .
In addition, over 200 original social marketing case studies are published at www.toolsofchange.com.

• 50 years of Social Marketing: seeding solutions for the future (European Journal of Marketing)

• Accelerating Movement Through the Stages of Change for Forest Conservation: a ‘best practice’ literature review and synthesis

• A Review of Global Social Marketing Case Studies involving HIV/AIDS, Hepatitis C, and STBBIs (World Social Marketing Conference)

• A Review of Recent Landmark Designated Social Marketing Case Studies Involving Sustainable Transportation (World Social Marketing Conference)

• Building Engagement over Time for Low-Priority, Repetitive Behaviours - Team Power Smart Update (World Social Marketing Conference)

• Changing Transportation Behaviours: A Social Marketing Planning Guide

• Fostering Forest Conservation and Management among Woodland Owners

• Modification des habitudes de transport: Guide de planification de marketing social

• Peer Network Interventions for Fostering Forestry Conservation: a ‘best practice’ literature review and synthesis

• Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth (Social Marketing Quarterly)

• Team Power Smart Sparks Increase in Low-Priority, Repetitive Behaviors  (Social Marketing Quarterly.)  Summarizes how we helped integrate CBSM approaches into BC Hydro's Power Smart behavioral program over a period of ten years. Assisted with behavior selection, barriers and benefits research and planning, consumer engagement, selection of celebrity spokespeople, and launch of a Climate Change Cafe video library.

• Tuning in to Interpretive Music